Core Services
Four disciplines, one connected system — built and maintained by consultants who know the platforms inside and out.
We connect your marketing platform to your CRM and the rest of your stack so data flows cleanly in every direction. No more disconnected tools, duplicate records, or leads that fall through the cracks.
We build the engine behind your marketing: automated email sequences, lead-scoring models, and audience segmentation rules that nurture prospects and hand sales the leads most ready to buy.
We stand up the dashboards and reporting that show what's actually working — so every campaign is measured, every dollar is accountable, and your ROI is visible at a glance.
We teach your people how to run and maintain the platform safely and confidently, so your investment keeps delivering long after the setup is done.
Most teams don't have a marketing automation problem — they have an integration problem. Forms, ad platforms, your CRM, and your email tool all speak slightly different dialects, and leads get lost in the gaps. We map your stack, connect the pieces properly, and put a single source of truth in place.
A workflow is only as good as the logic behind it. We design the sequencing, scoring, and segmentation rules that decide who hears from you, when, and with what message — so prospects move toward a decision instead of going cold in a static list.
Most teams can tell you what they spent. Few can tell you what it returned. We build the dashboards and attribution reporting that connect campaigns to pipeline, so budget decisions are based on evidence instead of instinct.
A system your team is afraid to touch isn't really automated — it's just a black box. We hand off working knowledge, not just working software, so your people can make changes, troubleshoot issues, and keep the system delivering long after we're gone.
How It Fits Together
These four disciplines are sold separately and almost never work separately. Integration without workflow design gives you clean data nobody acts on. Workflows without tracking give you activity you cannot defend at a budget meeting. Tracking without training gives you dashboards that go stale the month after we leave. Most engagements touch all four, weighted toward whichever layer is currently costing you the most — which is exactly what the discovery phase of our process is for.
Where that lands in practice varies by business. A firm losing inbound leads to slow follow-up needs routing and instant-response sequences first. A brand with a large, unsegmented list needs data hygiene and segmentation before a single new campaign is worth building. A team whose sales and marketing numbers disagree needs the CRM layer rebuilt before any score will be trusted. The use cases page walks through several of these situations in detail, including what we built and what changed as a result.
On sequencing, our bias is toward the smallest build that produces a measurable result inside the first month, then reinvesting that credibility into the larger program — the logic we lay out in which marketing tasks to automate first. And because the CRM is where every one of these services eventually meets, keeping marketing and sales data in one place is treated as foundational rather than optional.
Yes. Plenty of engagements start with integration alone, or with a training sprint for a team that already owns a working platform. We will tell you honestly if fixing one layer without the others is unlikely to move your numbers.
Primarily HubSpot, Marketo Engage, Salesforce, Klaviyo, Mailchimp, and ActiveCampaign, plus the CRMs and analytics tools around them. If you run something less common, we will look at it during discovery and say plainly whether we are the right team for it.
Project-based for builds, with a written scope and fixed fee agreed before work starts. Ongoing optimization and campaign support run on a monthly retainer. There is no charge for the initial consultation or recommendation.
Frequently. Inheriting a half-configured platform is one of the most common ways we start. Discovery documents what exists, what is safe to keep, and what needs rebuilding before anything gets touched.
New Age Consulting Group, LLC helps businesses set up, optimize, and manage the software behind modern marketing — automating repetitive work, generating better leads, and maximizing return on every marketing dollar.